Please fill out the form below to request to sign up for the Programmatic Practices Task Force.
This group's mission is to determine scope and deliverable to resolve industry need for transparency of programmatic practices. Highlighted in recent trade press, unexpected practices or algorithmic behavior can have consequences for buying strategies and seller monetization. The working group will need to finalize scope and solution strategy, carving a pathway to transparency. Expected participants may include members of the existing OpenRTB working group, and business or product leads interested in identifying appropriate standards, and contributing to enhanced industry standards. Participants should have the ability to discuss technical problems and solutions.